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Research papers

Research methods on the Web

As the Internet has now become a legitimate and often critical business medium, it has also forced those of us in the market research profession to confront a wide assortment of new challenges, including reevaluating traditional market research...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Caroline Eichman
June 15, 2000
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Citation

Eichman, C. (2000a, June 15). Research methods on the Web. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-methods-on-the-web-5574


Research papers

Values added from internet research

This paper reviews the recent lessons learned by ibm.com from measuring customer satisfaction in its eBusiness environment. It focuses on the opportunities and challenges brought forth in the course of planning and implementing a customer...

Catalogue: ESOMAR Net Effects 2001
Authors: Caroline Eichman, Eli Seggev, Andrea Mezzasalma, Giorgio Licastro
Company: GfK
June 15, 2000
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Citation

Eichman, Seggev, Mezzasalma and Licastro (2000a, June 15). Values added from internet research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/values-added-from-internet-research-


Research papers

Research methods on the web

This paper highlights examples from several online web site survey to illustrate some of the complexities to conduct online research. In particular the paper argues the importance of a strong collaboration between market researchers, legal, costumer...

Catalogue: ESOMAR Net Effects 1999
Author: Caroline Eichman
Company: IBM Corporation
June 15, 1999
×

Citation

Eichman, C. (1999a, June 15). Research methods on the web. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-methods-on-the-web